Thursday, December 23, 2010

Commercial television - YUK!!

I have become increasingly irritated..........no, that's not the correct term.....let's use "pissed off".........by commercial, so-called "free to air", TV.

This came to a head last night when I was watching a movie on Prime 2, or Seven 2, or whatever they call it.
The movie - if seen without commercial breaks - is one hour and twenty minutes in length.
Last night it took two hours - TWO HOURS - to see the whole thing.
That's 40 minutes of what (I learned today) is classed as "non-program" time.

I thought to myself that this can't be right - the station must be contravening the rules and regs that govern commercial TV broadcasting.

Uh-uh.
Not according to what I found after Googling "Australian tv content" and discovering a government site which lays down the law (AHHHHHA! HAAAAA!) regarding TV broadcasting.
 
I also learned - to my horror - that Australia has the greatest "non-program to program ratio" in the world.
There is some slight flexibility but essentially it averages at around 15 minutes per hour (lowest) that may be taken up by non-program material.
This material includes not only advertisements for products and services but also community announcements, station promotions and, when elections are on, party-promotions.

I was also pissed off by the fact that the first avenue of complaint takes one straight to the front door of the TV station about which you wish to complain!
To use an old saying, that's like complaining to your mother-in-law about your wife!

I'm fed up.
So fed up that I have decided that, irrespective of how attractive a program may be to my tastes, I am not going to watch it if it is on any channel owned and operated by Prime, TEN or WIN.
They can get stuffed.

2 comments:

  1. Bruce, this annoys me immensely too. And often the sound on the ads is louder than the programme.

    So if there's something I want to watch on a commercial channel, I tape it and fast forward past the ads. I believe this is an ideal revenge, as you still get to watch the programme but don't have to put up with the ads!

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  2. Yep....my daughter does the same thing.
    The thing is that I usually watch something on the spur of the moment and want to see it immediately. :(

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